2024−2026
2024−2026
Yandex Realty
I worked as a senior designer in the B2C and A&R streams. During my time there we launched several cross-platform features that significantly improved product metrics. In parallel, I worked on a project redesigning parts of the service — making it cleaner.
Residential Complex Card Redesign
The RC card was outdated and felt cluttered. We had a hypothesis that a redesign would help simplify the perception of RC information → influence user retention and speed up key decision-making. The B2C target metric — calls to developers.
Solution
Before starting, we studied analytics to understand which elements affect the user experience and which are not in demand.
Cleaned up the RC info block. Information is now read faster — users quickly assess the RC relevance to their request and take target actions.
Highlighted the promotions block. In 2025, special offers from developers were the main sales driver. By emphasizing the main promotion, we could expect increased user engagement.
Prefer this option, as the information below the price immediately catches the eye, and there's a mortgage calculator
The information in the description is better and more clearly organized. Also the page is more functional — there's a mortgage calculator
Liked the separate mortgage tab with the ability to calculate payments. This is important information, convenient that it's separated from other blocks
Respondent comments • Side by Side survey
Grid Gallery
The main driver of metric growth was the new gallery. Users started using it more eagerly because it became clear it was scrollable. At the end of the gallery there was a CTA block that converted users into calls.
+16%
direct calls from the RC card
+5%
users interacting with the gallery
New Gallery in Listings
The grid gallery was also integrated into new-build and secondary listings. It also positively impacted conversion to calls and user activation.
+9%
saves to favorites
+3%
users making a call (total)
Working with Favorites
Users who add RCs to favorites convert to calls more often. Using various mechanics, we increased the number of saves to favorites.
RC News
In June we introduced a new feature — we send users notifications about their favorited RCs. Users won't miss new promotions, apartments, or new building sales launches.
Using unobtrusive onboarding, we highlighted the feature
- When a user reaches the floor plan section, a tooltip appears describing the feature. To focus the user's attention, we added a like animation
- When adding an RC to favorites (from anywhere), we show a popup with friendly text and an illustrative animation that engages the user and clearly explains the feature
Contextual Touchpoints
Buying an apartment is a long cycle. A user might spend a long time choosing, comparing options, waiting for the right moment.
The solution to increasing CR to favorites was based on JTBD: "When I'm choosing an apartment or RC, I don't want to miss news about new listings and discounts, so I don't miss the right moment to buy profitably."
We added touchpoints in blocks: floor plans, discounts, and construction progress. The user, pressing "Subscribe", added the object to favorites and received news about changes
+60%
conversion to saves in favorites
Clean Real Estate
A 9+ month journey. A stream I worked on in parallel with product tasks. We wanted Real Estate to be beautiful and modern. Pain points we're solving with the restyling:
- Strengthening the brand, standing out from competitors
- Simplifying the interface to clear the path to target actions and grow conversions
- The team makes design faster, refactoring legacy. And also makes great design, because it's clear what "great" means
New New-Build Snippets
In desktop, the new UI showed growth in impressions, clicks, and a positive effect on phone number impressions.
+27%
conversion from snippet impression to phone view
+12%
snippet clicks
+13%
snippet impressions
New New-Build Snippets
In mobile, the new UI led to a drop in snippet views. However, saves to favorites showed excellent positive dynamics. The team is already preparing a new snippet version for the next experiment.
+81%
saves to favorites from listing
-6%
conversion from impression to click
I'll personally share the details of the process — approach, concepts, research, business presentations
Work in Progress & Concepts
Additionally, sharing concepts and ideas